What Sol Gravitas Delivers
Four capabilities.
One standard.
Sol Gravitas™ does not produce generic reports or digital advertising. Every engagement is scoped to a specific client need and delivered to one standard: the Research Standard.
Most business decisions fail long before execution begins because the decision itself was built on assumption. Sol Gravitas exists to replace that assumption with verified data: market signals drawn from primary and secondary research, not interpolated from generic industry reports.
Market sizing engagements define the actual opportunity in a specific geography, channel, or segment, not an aggregate figure cited from a consultancy database. Competitive mapping identifies who is actually competing for the same customers, how they are positioned, and where the gaps are.
Consumer behaviour analysis goes beyond demographics. Sol Gravitas examines the motivations, friction points, and trigger events that cause a buyer to act or not act. Trend forecasting is grounded in measurable signals such as purchasing data, search behaviour and regulatory shifts, not extrapolated from broad macroeconomic commentary.
The deliverable
A structured intelligence brief: findings, analysis, and specific recommendations. Every conclusion is traceable to a source. Sol Gravitas does not produce documents designed to look thorough. It produces documents designed to produce a decision.
Who commissions this
- Founders entering a market where they have no prior presence
- Export businesses deciding which new market to enter, and on what evidence
- Established firms needing to quantify an opportunity before committing capital
- Investors requiring independent validation of a market thesis
Organisations frequently collect more data than they can interpret. Sales figures, campaign data, customer records, operational metrics. Individually they describe what happened. Structured correctly, they explain why, and what should happen next.
Sol Gravitas designs reporting frameworks that serve all stakeholder levels: board-level summaries for strategic decisions, operational dashboards for teams managing performance, and analytical narratives that connect the numbers to the business question being asked.
Structured reporting engagements establish a repeatable system, not a one-time analysis. The output is a framework the organisation owns and can run itself, with Sol Gravitas available for periodic audits or deep-dive analyses when the numbers require interpretation.
The deliverable
Reporting architecture, dashboard specifications, and the insight narratives that sit alongside them. Formatted for the stakeholder who will read them, not for the analyst who produced them.
Who commissions this
- Organisations with data but no systematic way to extract insight from it
- Leadership teams preparing for board reviews or investor updates
- Marketing teams needing to translate campaign data into strategic recommendations
- Operations teams building performance visibility from fragmented sources
Customer research is not the same as market research. Market research tells you what a segment looks like. Customer research tells you what a specific type of person thinks, decides, and does, and why they choose one option over another.
Surveys and panels are deployed when the question requires scale and statistical confidence. Qualitative interviews are used when the question requires depth: understanding the reasoning behind a decision, not just the outcome. Sol Gravitas uses both, selecting the methodology that fits the question.
Decision-maker profiling is research into how a purchase decision is actually made inside a target organisation: who takes part, who has the final say, and what each person weighs before saying yes. It separates the person who uses a product from the person who approves the spend. The findings shape positioning, the sales approach and product decisions. The output is a research brief, not a list of names.
The deliverable
Research outputs formatted to serve the specific decision they were commissioned to inform. A segmentation study looks different from a journey map. The format follows the question, not a standard template.
Who commissions this
- Product teams needing to validate assumptions before a build
- Sales organisations trying to understand why qualified leads do not convert
- Businesses entering a new segment who need to understand that segment's decision-making
- Brands experiencing unexplained churn who need to understand what shifted
Findings are never written to fit a headline agreed in advance.
The Research page holds Sol Gravitas’s own studies. Research for Publication is research a client commissions and publishes under its own name.
Who commissions this
- Companies that want to be known as the expert in their sector
- Export councils and trade associations reporting findings to their members
- Firms preparing for trade fairs, investor meetings or media coverage
The Research Standard
Every figure Sol Gravitas publishes passes the same four checks. See the Research Standard.
Ways to Work
Two ways to work
with Sol Gravitas.
Custom research for one firm
Research scoped to one firm’s decision, using any of the four capabilities above. Scope, method and cost are agreed in a written proposal before work begins. It can run once, or as ongoing monitoring.
Contact Sol Gravitas →Published research and sector briefs
Free published studies show the method at work. Sector briefs apply the same standard to one sector’s question.
See the Research →