Insights
What the records show,
and how to read them.
Insights is where Sol Gravitas™ publishes its work in the open. Verified studies of Indian trade, each on one sector and one question, and short essays on how to read research before paying for it. Every figure comes from a named source and is checked against a second. New pieces appear when there is something to publish, not on a schedule.
Studies
What is happening in your market.
The marble belt now ships more unworked stone than finished stone
In 2025-26 Udaipur and Rajsamand exported more unworked stone than finished stone, the first time in three years.
India Did Not Lose Turkey. Turkey Bought Less Reactive Dye.
Turkey bought less reactive dye overall, but India kept nearly two-thirds of what it bought.
India's Stone Exports Did Not Fall in 2025
A published forecast said India’s stone exports fell in 2025. Customs records show they rose.
Essays
How to read research before you pay for it.
Segmentation by Demographics Is the Wrong Starting Point
Demographic segmentation tells you what a customer looks like. Behavioural segmentation tells you what they do when they need something. The second is almost always more useful for building an outreach strategy.
Reading a marketEveryone Saw the iPhone. Almost No One Read It Right.
Sony Ericsson, Nokia and BlackBerry all had more data than Apple in 2007. They still misread the market. The companies that lost the next decade did not lack intelligence. They lacked the right frame for reading it.
Research or intelligenceMarket Research and Market Intelligence Are Not the Same Thing
Research describes a market. Intelligence tells you what to do in it. The distinction matters more than most briefing documents acknowledge.
Who decidesThe Person Who Decides Is Not the Person Who Uses It
In B2B selling, confusing the user with the buyer is one of the most consistent mistakes in product development and sales strategy. The person who will use the product is rarely the person who will authorise its purchase.
Trade dataWhat Indian Exporters Get Wrong About Market Intelligence
Most exporters ask the right question about a market, then accept the first answer they find. Why the official trade data should be checked before any market decision.