This Privacy Policy explains how Sol Gravitas ("Sol Gravitas," "the firm," "we," "us") collects, uses, stores, and protects personal data when you visit www.solgravitas.com or contact the firm. Sol Gravitas is a market research and intelligence firm based in Ahmedabad, Gujarat, India. This policy is intended to align with the Information Technology Act, 2000 and its rules, and with India's Digital Personal Data Protection Act, 2023 (the "DPDP Act").
By using this website or submitting your details through it, you consent to the practices described in this policy.
1. What data Sol Gravitas collects
Sol Gravitas collects personal data only where you choose to provide it, and limited technical data automatically when you browse the site.
Information you provide
When you submit the contact form, Sol Gravitas collects the information you enter, which may include your name, email address, phone number, and any details you include in your message. You provide this voluntarily for the purpose of making contact.
Information collected automatically
When you visit the site, limited technical information is collected through analytics, including your approximate location, device and browser type, the pages you view, and how you arrived at the site. This data is collected through cookies and similar technologies and is used in aggregate to understand how the site is used.
2. Why Sol Gravitas collects it
Sol Gravitas processes personal data for the following specified purposes:
- To respond to enquiries submitted through the contact form and to communicate with you about a possible engagement.
- To understand how visitors use the website, so the firm can improve its content and structure.
- To maintain records of legitimate business communications.
Under the DPDP Act, the firm processes your personal data on the basis of the consent you give when you choose to submit your information or continue using the site.
3. Cookies and analytics
This website uses Google Analytics 4, a service provided by Google, to understand site usage. Google Analytics sets cookies on your device and collects technical data such as your IP address, device information, and browsing behaviour on the site. This information helps Sol Gravitas see how many people visit, which pages they read, and where they came from.
Google processes this data in accordance with its own privacy terms. You can read how Google handles data at policies.google.com/privacy. You can decline non-essential cookies through the consent notice shown on the site, and you can also control cookies through your browser settings or opt out of Google Analytics using Google's opt-out browser add-on.
4. Who Sol Gravitas shares data with
Sol Gravitas does not sell your personal data, and does not share it for advertising. The firm shares data only with the service providers it relies on to operate, namely:
- Netlify — hosts the website and processes contact-form submissions on the firm's behalf.
- Google Analytics — processes website usage data as described above.
These providers process data only as needed to deliver their service. Sol Gravitas may also disclose data where required to do so by law or by a competent authority.
5. How long data is kept
Sol Gravitas keeps personal data only for as long as it is needed for the purpose it was collected. Enquiry and contact details are retained for the duration of the enquiry and any resulting business relationship, and are deleted when they are no longer required, unless a longer retention period is required by law. Analytics data is retained in line with Google Analytics' standard retention settings.
6. How data is protected
Sol Gravitas applies reasonable security practices to protect personal data against loss, misuse, and unauthorised access. While no method of transmission over the internet is fully secure, the firm takes appropriate steps to safeguard the information in its care.
7. Your rights
Under the DPDP Act, you have the right to:
- Access the personal data Sol Gravitas holds about you.
- Request correction of inaccurate or incomplete data.
- Request erasure of your data, where it is no longer required.
- Withdraw consent you have previously given, at any time.
- Raise a grievance about how your data has been handled.
To exercise any of these rights, contact Sol Gravitas using the details below. The firm will respond within a reasonable period.
8. Children's data
Sol Gravitas provides services to businesses and does not direct its website or services to children. The firm does not knowingly collect personal data from anyone under the age of 18. If you believe a minor has provided data, please contact the firm so it can be removed.
9. Changes to this policy
Sol Gravitas may update this policy from time to time to reflect changes in its practices or in the law. The "last updated" date at the top shows when it was last revised. Continued use of the site after a change indicates acceptance of the updated policy.
10. Contact and grievances
For any question about this policy, to exercise your rights, or to raise a privacy grievance, contact: