Case Studies
How the work is scoped.
The briefs Sol Gravitas takes on, the questions each one has to answer, and the method applied to answer them.
Engagement Types
The kinds of briefs
Sol Gravitas accepts.
Verified Buyer Database — International Market Entry
A mid-sized exporter needs verified importers and wholesale buyers in a target market who are actively purchasing the product category. Existing contacts are outdated and a purchased list has produced no responses.
Sol Gravitas would scope a database of decision-makers across import houses and wholesale distributors in the named market, with each record required to pass all four verification gates before delivery. The brief sets the contact standard — direct phone or business email — and the scope is agreed before research begins. Records that fail a gate are not shipped, and are not billed.
Decision-Maker Profiling — B2B Fintech Onboarding
A B2B platform serving SME clients sees strong demo interest and weak conversion to paid accounts. The sales team believes the product is right but cannot establish why qualified leads stall.
Sol Gravitas would run decision-maker profiling interviews with owners and finance managers in the target segment, structured to separate the person attending the demo from the person authorising the spend. The output is a brief on how the purchase decision is actually made, and where in that sequence the current process loses it. Sample size and segment mix are agreed at scoping, not after.
Market Entry Analysis — Diagnostic Equipment Distribution
A manufacturer wants to understand the distribution landscape in a specific set of Tier 2 and Tier 3 cities before committing to a partnership. The existing network has been mapped from conference contacts rather than verified.
Sol Gravitas would build a structured analysis of distributors active in the named geography, confirming that each is trading in the category rather than merely listed under it, with transaction scale indicated only where a public source supports it. Every claim traceable to a source, and the gaps stated where no source exists.
Performance Reporting Framework — D2C Beauty Brand
A D2C brand with strong revenue growth has to present to an investor group and has no structured reporting framework. The data sits across a storefront platform, an ads account, an analytics property and a warehouse system, with no unified view.
Sol Gravitas would design a reporting framework that consolidates the sources into one view, with the monthly and quarterly narrative that sits alongside the numbers. The framework is built to be run by the client's own team after handover. The deliverable is a system the brand owns, not a dependency.