Case Studies
The work, as delivered.
Sol Gravitas work in practice — the brief that was received, the methodology applied, and the intelligence that was delivered. Grounded in real engagements.
Engagement Types
The kinds of briefs
Sol Gravitas accepts.
Verified Buyer Database — International Market Entry
A mid-sized exporter needed to identify verified importers and wholesale buyers in a target market who were actively purchasing their product category. Existing contacts were outdated. Previous outreach had generated no responses from the purchased list they had been using.
Sol Gravitas scoped and delivered a verified database of decision-makers across import houses and wholesale distributors in the target market, each confirmed to be actively purchasing. The brief specified direct contact — phone or business email — for each record. Delivered within 14 working days.
Decision-Maker Profiling — B2B Fintech Onboarding
A B2B fintech platform serving SME clients was experiencing a gap between demo interest and conversion to paid accounts. The sales team believed the product was right but could not identify why qualified leads were not converting.
Sol Gravitas conducted decision-maker profiling interviews with 12 SME owners and finance managers across three sectors. The research identified that the primary barrier was not price or product fit, but the absence of a clear ROI narrative for the person approving the purchase — who was often not the person attending the demo. Findings delivered as a structured brief with specific recommendations for the sales process.
Market Entry Analysis — Diagnostic Equipment Distribution
A manufacturer of diagnostic equipment sought to understand the distribution landscape in Tier 2 and Tier 3 cities in Maharashtra before committing to a distribution partnership. Existing distributor networks had been mapped from conference contacts — not verified.
Sol Gravitas delivered a structured analysis of active distributors in the specified geography, including contact verification, estimated transaction volumes where publicly available, and a recommendation on which distributor profiles matched the manufacturer's product category. No assumptions. Every claim traceable to a source.
Performance Reporting Framework — D2C Beauty Brand
A D2C beauty brand with strong revenue growth needed to present to a new investor group but had no structured reporting framework. Existing data sat across four platforms — Shopify, Meta Ads, Google Analytics, and a warehouse management system — with no unified view.
Sol Gravitas designed a reporting framework that consolidated the four data sources into a single investor-ready dashboard, with monthly and quarterly narrative summaries. The framework was built to be maintained internally. The first investor presentation using the new framework closed the funding round.